M.I.A. is back with an exclusive track for H&M's World Recycle Week occurring from 18th to 24th April.
Sure, I thing that's above everything a marketing hype as we can easily conclude that H&M's fast fashion cannot technically be an environment friendly brand, we can, at least, applaud the move and intent to reduce its negative impact by recycling among other alleged initiatives.
Anyway, this late Friday Fresh Tune is really about music and music-video, and what I really want to applaud is M.I.A.'s boldness and beats. So here she is again with an heavy one : Rewear It.
By the way, I do rewear a lot, 70% of my clothes comes from second hand and vintage clothing. That's also a good way to protect the environment and follow the hype if you can't help by believing it.
ENJOY + LOVE + SHARE